The Right Choice: Choosing a College and Why it Matters

Product image 1The Right Choice: Choosing a College and Why it Matters - Leadership Books
Product image 2The Right Choice: Choosing a College and Why it Matters - Leadership Books

Regular price $9.99

Personal salvation and marriage are more important decisions.  Beyond that, few life decisions are more challenging and full of consequences than the decision to attend college.  Not only are the financial, social, and spiritual stakes high, the deluge of information is confusing and often conflicting.

With The Right Choice: Choosing a College and Why it Matters, Dr. Jackson helps the student, parents, pastors, and family to choose wisely a college pathway for maximum life impact.  While making no secret of advocating for the benefits of a faith based higher education experience, Choosing College provides a narrative conversational style that equips the reader to navigate the forest of data, influences, and life perspectives.

Dr. Jackson brings a strong bias towards three particular dimensions of this important life decision.  Thriving Spiritually is about your faith growing during college rather than being destroyed.  Quality Liberal Arts Education is about learning to read, write, think, and speak well; these abilities will serve you the rest of your life in whatever pursuits you attempt.  Exceptionally Employable helps to describe you as a college graduate understanding what is valuable to your first and any future employers you may have.



John Jackson

John Jackson is the 6th President of William Jessup University located 20 miles outside of Sacramento.  He has his PhD from the University of California.

The University has tripled in size in the past 6 years and now has a full suite of undergraduate, graduate, and online degree programs and is regionally and nationally ranked.

He is also an author and speaker about Leadership, Transformation, and Spiritual Growth.

John is married to Pam and they have 5 children, 3 son in loves, 3 grandchildren and a big dog named Max.

You may also contact John at Leadership Speakers Bureau to schedule him for speaking or leadership engagements.


"Given his 40 years of pastoral experience, and almost a decade of serving as a Christian College president, John Jackson is the kind of man that any soon-to-be-college-attendee would greatly benefit from knowing. In his new book, The Right Choice, John distills his wealth of experience into practical knowledge and fatherly wisdom that will bring great peace to anyone who is in the process of making the big decision of where to gain their college education. In these pages, which read like a conversation with a trusted mentor, John will guide you through actionable steps to make this choice, and any future life decisions, with confidence, clarity and courage!"

— Kris Vallotton, Leader, Bethel Church, Redding, CA, Co-Founder of Bethel School of Supernatural Ministry.

Author of twelve books, including The Supernatural Ways of Royalty, Heavy Rain and Poverty, Riches and Wealth 


"Honest. Practical. Immediately useful. The Right Choice is my choice for inspiring my college- bound triplet teenage grandchildren to think deeper and wider about their college options. The “Decision Matrix” (Dreams, Desires, Details) is brilliant!"

— John Pearson, Board Governance & Management Consultant, John Pearson Associates, Inc.


"John Jackson understands leadership and he understands higher education, he understands the church and he understands the pulse of the rising generation. If you are a parent of a high school student who is grappling with what kind of college to attend, or you ARE that student, you will have a lot to gain by adding THE RIGHT CHOICE to your must reads."

— Barry H. Corey, President of Biola University and author of Love Kindness: Discover the Power of a Forgotten Christian Virtue


"The importance of the right college education cannot be understated. As many of us have experienced, choosing a college can be a life-changing choice and John’s insightful book will certainly help you make wise and informed choices when it comes to the best possible college education. His decision matrix is memorable and easy to follow and his advice is practical and essential for those navigating the overwhelming details of a good college experience and outcome."

— Ed Stetzer, Wheaton College 


"John Jackson is a gift—in his words, insights, teachings, and strategies. This book will help you set yourself or your child for next level success in life." 

— Margaret Feinberg, author of Taste and See


"This book is full of wisdom and practical advice for anyone facing tough decisions. I am grateful for Dr. Jackson sharing these valuable lessons in a conversational way. This book is like speaking with a trusted friend."

— Brady Boyd, New Life Church, Colorado Springs Author of "Remarkable"


"I'm astonished at the lack of wisdom available to help students make one of the 5 most important decisions of their lives. John Jackson has done future generations a huge favor with this very helpful book written by one whose whole life is devoted to guiding and building into college students."

— Gene Appel, Senior Pastor. Eastside Christian Church, Anaheim, CA


"I live with a philosophy that I need to surround myself with wise counsel. I regularly seek out wisdom and insight from those who know more than me and have more experience than me. There are many times where I feel overwhelmed and do not know what to do. I want to make the right choice, but I am not sure what that is. In those times, I seek out those valued voices of counsel. I am a father of three children and deciding on which college to attend is a major life decision we have made and will make again. Whether you are a student or a parent, that life decision can be overwhelming and confusing. I am so grateful that Dr. John Jackson has written The Right Choice to help others navigate that season with wisdom and insight. Dr. Jackson has taken the time to write this book in order to come alongside you, like a friend and mentor, with wisdom and insight, to help you make a choice that will impact the lives of those you love the most."

— Banning Liebscher, Jesus Culture Founder and Pastor


What about college? President John Jackson gives any student a framework for deciding if college is a good choice and if so what college might be the right one. He does so clearly, cutting through what is not necessary to what matters. As a leading Christian educational leader and entrepreneur, Jackson sees both the changes happening in college education and the important values that have endured and will endure. This book is an excellent guide to a big decision that must be made in confusing times!

— John Mark N Reynolds PhD, President, The Saint Constantine School Senior Fellow in the Humanities, The King’s College


"John Jackson has written a helpful tool for working through the myriad of complex issues that surround choosing a path and place of higher education. If you’re looking for help in selecting the college that’s right for you (or know someone who is), this book will provide invaluable help."

— Larry Osborne, Pastor & Author, North Coast Church


"I did not go to college. But three of our kids have completed their college education, and we just sent our fourth off to his freshman year. This is a book I wished I'd had in my hands 8 years ago when we started down this path. So many families are going to benefit from Dr. Jackson's wisdom.”

Tim Stevens, Vice President of Consulting, Vanderbloemen


"As it pertains to our God ordained destiny; the right decisions will facilitate, advance, and accelerate while the wrong choices can easily obstruct, hinder and impede. The Right Choice equips the student committed to doing God’s will with the necessary tools not only as it pertains to selecting the “right” school but also in living the “right” life; must read, must do!"

— Samuel Rodriguez, New Season Lead Pastor, NHCLC President, Author of “You Are Next!”,  Executive Producer “Breakthrough” The Movie


"For any complicated journey a map is indispensable...a guide for the way forward that doesn't tell you there is only one way to arrive at your destination. For parents and kids considering college, this is that book. I wish John had written this fifteen years ago. Drawing us to the intersection of dreams, desires and details, John then moves to consideration of public, private and faith-based college options. Helpful beyond words."

— Nancy Ortberg, CEO of Transforming the Bay with Christ


"I’ll never forget my son Ben doing something that had never been done to me as the pastor of a church - he interrupted my staff meeting & handed me his acceptance letter to NYU in Manhattan! We both embraced as he wept for joy and I wept for how! It was the right decision, the right school & it has paid huge dividends. This book addresses issues that must be faced when deciding on a college. Dr Jackson has written an excellent book that every parent and prospective college student should read."

— Bob Roberts, Founder NorthWood Church /


"The RIGHT CHOICE, by John Jackson, is a superb resource to provide direction for students, parents, and others in the important decision related to the selection of a college. Based on his years of leadership in higher education, Jackson displays great wisdom and insight in helping his readers walk through the various options in what is often a challenging and complex process for more than a few. I am delighted to heartily recommend this fine book with confidence that it will be the “right choice” to provide guidance for many along the way."

— David S. Dockery, Chancellor, Trinity International University/Trinity Evangelical Divinity School


"Dr. John Jackson has provided a helpful tool in a manageable package. Use his wisdom to help you mine through the options to make the right college choice for you."

— Dr. Robert E. Logan, Adjunct DMin Professor at Fuller Seminary, author of The Leadership

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