PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:
The New Rules of Social Media
How to Speak the Language of PR
Modern PR Skills and Tools
How to Measure Impact
The Effect of Total Transparency on Businesses
International Perspectives on the Media
The Future of the Industry
Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
ABOUT THE AUTHOR:
Maxim Behar is a globally renowned public relations expert, entrepreneur, writer, and Harvard Kennedy School graduate. He is the founder and CEO of M3 Communications Group, Inc. He is the past president of the International Communications Consultancy Organisation (ICCO) and is currently a member of the executive committee. He has been awarded many titles, among them Global Chairman of the Year by the International Business Stevie Awards and Communicator of the Decade by the Association of Business Communicators of India. Bulgarian born and grown, he considers himself a global citizen.
“Maxim Behar is one of the most esteemed and famous PR experts of the modern era, and this book is bound to become an indispensable classic for anyone working in or engaging with the PR industry. PR has never been more powerful, but that power needs to be tempered by a constant emphasis on ethical professionalism and by an awareness of our impact on others. The Global PR Revolution is an unparalleled tour d’horizon of PR today and in the years to come.” — Francis Ingham, director general of the Public Relations and Communications Association (PRCA) and chief executive of International Communications Consultancy Organisation (ICCO)
“The pace of change in public relations has never been faster. More important, it will never be this slow again. Understanding the forces driving disruption in our business has never been more critical, and Maxim Behar—who has pioneered these forces in many places in the world as a great professional and also as ICCO President—is an excellent guide.” —Paul Holmes, founder and chair, The Holmes Report
“The world is changing. Social media is bringing people together and tearing them apart. It’s hard to know what to believe and who to trust, especially when it comes to the letters ‘PR.’ Enter Maxim Behar. He cuts through the noise and locks in on the signal. He helps us navigate the changes afoot and reminds us that some things—dignity, integrity—remain constant. Best of all, he delivers his message with a light touch that makes The Global PR Revolution a pleasure to read.” — Eric Weiner, New York Times bestselling author of The Geography of Bliss