Avoid terrible advice, cognitive biases, and poor decisions.
“Before you find yourself about to make another gut-based decision that will surely end badly you must take the time to read this book. It will save you from yourself!” —Leonard A. Schlesinger, PhD, Vice Chairman and COO Emeritus at Limited Brands, Baker Foundation Professor at Harvard Business School, President Emeritus of Babson College, and bestselling author of Just Start
Want to avoid business disasters, whether minor mishaps, such as excessive team conflict, or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioral economics studies show that such disasters stem from poor decisions due to our faulty mental patterns—what scholars call “cognitive biases”—and are preventable.
Unfortunately, the typical advice for business leaders to “go with their guts” plays into these cognitive biases and leads to disastrous decisions that devastate the bottom line. By combining practical case studies with cutting-edge research, Never Go With Your Gut will help you make the best decisions and prevent these business disasters.
The leading expert on avoiding business disasters, Dr. Gleb Tsipursky, draws on over 20 years of extensive consulting, coaching, and speaking experience to show how pioneering leaders and organizations—many of them his clients—avoid business disasters. Reading this book will enable you to:
- Discover how pioneering leaders and organizations address cognitive biases to avoid disastrous decisions.
- Adapt best practices on avoiding business disasters from these leaders and organizations to your own context.
- Develop processes that empower everyone in your organization to avoid business disasters.
ABOUT THE AUTHOR
Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors known as cognitive biases, which devastate bottom lines and bring down high-flying careers. His expertise and passion is developing the most effective and profitable decision-making strategies, based on pragmatic business experience and cutting-edge behavioral economics and cognitive neuroscience, to empower leaders to avoid business disasters and maximize their bottom lines.
"The research literature is loaded with dozens of cognitive biases that convincingly demonstrate the folly of going with your gut. Gleb Tsipursky picks up where the research leaves off and provides us with a compelling set of alternative decision-making strategies that are far more likely to lead to positive outcomes. Before you find yourself about to make another gut-based decision that will surely end badly you must take the time to read this book. It will save you from yourself!”
—Leonard A. Schlesinger, PhD, Vice Chairman and COO Emeritus at Limited Brands, Baker Foundation Professor at Harvard Business School, President Emeritus of Babson College, and bestselling author of Just Start
“Why do young entrepreneurs with almost no business experience outperform seasoned executives with decades of business experience? Gleb Tsipursky explains why in his provocative new book. Too much experience loads up a person’s gut and makes him or her impregnable to outside ideas and concepts.” —Al Ries, bestselling author of Positioning and The 22 Immutable Laws of Branding
“This well-written, go-against-the-grain book is full of practical ways to tap into your very best mental resources to make better and better decisions.”
—Brian Tracy, bestselling author of Eat that Frog! and Million Dollar Habits
“This groundbreaking book is badly needed! With cutting-edge research in behavioral economics and cognitive neuroscience, this book provides truly effective decision-making strategies that any business leader who hopes to succeed in the increasingly disrupted world of tomorrow needs to adopt.”
—Marshall Goldsmith, #1 New York Times bestselling author, Triggers, Mojo, and What Got You Here Won’t Get You There