Lead, Don't Manage: 12 Lessons in Creating a Leadership Culture Based on Core Values

Regular price $14.95

In writing this book, I didn’t want to pretend I’ve developed some revolutionary way to cultivate effective and successful leadership in an organization. I’m not interested in putting out tricks or gimmicks—there are no shortcuts to success. Rather, it takes a lot of hard work and intentionality. You’ll definitely find some “aha!” moments in the pages ahead, but I think it’s more likely that you will find validation of long-standing principles and best practices.

Leadership failures in business have an impact on much more than the bottom line. If you take your career seriously, as well as the careers of those who work under you, I hope you will internalize the lessons I’ve shared and strive to apply them in your organization. Now, on to the book!


Mark Williams has taken an interesting approach to business all his life. When he was 16 and needed a job, he walked into a small, local business and told the owner, “I’ll make you a deal,” give me two weeks. At the end of two weeks, you can either hire me on and pay me or not pay me and send me home.” He got the job.

As the CEO of Brokers International, a major insurance brokerage, Mark works every day to create a culture of transparent and authentic communication between those customers who he considers his true customers - employees, vendors, distributors and clients.


“As the leader of a powerful and fast growing business in a highly competitive field, Mark Williams imparts fundamental yet invaluable insights about the drivers of organizational success. From building a values-based culture to developing and motivating top talent, Mark covers a broad range of critical strategies and skills for leaders of companies and teams both large and small. His approach is a road map toward sustainable success in the face of volatile markets and new competitive challenges.”
—Walter White President and Chief Executive Officer, Allianz Life

“Building a cohesive team that drives a business forward is every executive’s dream. In Lead, Don’t Manage, Mark delivers a straight-forward, easy to implement approach to enhance the performance and morale of any team. I love the way it brings all stakeholders together for today and into the future. A must read for anyone experiencing stagnation.”
—Rick Kisser CEO, AIP Marketing

“Lead, Don’t Manage should be a required read for any new manager, and a regular refresher for an experienced one. I only wish I had read this when I got my first management job—this would have saved me a lot of time and mistakes!”
—Maureen James Owner, Summit Compliance Group, LLC

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