This book explores the impact and significance of e-business as illustrated by the work and thinking of a number of key players in the field. Its aim is to be an accessible guide for business people who are looking to make optimal and profitable use of e-business, as well as students and others who are looking for a deeper understanding of the subject.
ABOUT THE AUTHOR
John Middleton is Co-Director of the Centre for Strategic Thinking. From 1996 until 2004, he was Director of the Bristol Management Research Centre. He is a Chartered Member of the Institute of Personnel and Development and since 1994 has been an Associate Lecturer at the University of Bristol. He has taught IT Management on Manchester Business School's International MBA programme since 2001.