Great Leaders Have No Rules: Contrarian Leadership Principles to Transform Your Team and Business

Regular price $25.99

Kevin Kruse knows two things about leadership that most people do not believe:

First, leadership is a superpower.
Second, almost everything we’ve been taught about leadership is wrong.

In Great Leaders Have No Rules, New York Times bestselling author and highly successful entrepreneur Kevin Kruse debunks popular wisdom with ten contrarian principles for better, faster, easier leadership. Grounded in solid research and three decades of entrepreneurial experience, this book has one purpose: to teach you how to be both the boss everyone wants to work for and the high achiever every CEO wants to hire—all without drama, stress, or endless hours in the office

Inspired by Kruse's viral article "Why Successful Leaders Don't Have an Open Door Policy," this contrarian approach to leadership reveals why you should throw out the rulebook and instead play favorites, crowd your calendar, tell employees everything (even salaries), stay out of meetings, hide your phone, and more. Kruse makes the case for these principles with engaging real-world stories and case studies, and shows how to use this wisdom to buck the trend and become more effective. He also shares applications beyond the office—at home, in sales, in sports, and more. Ultimately, his advice empowers you to focus on what matters, which is the key to success for you, your employees, and your company.


Kevin Kruse is a New York Times BESTSELLING AUTHOR, and entrepreneur who has used a relentless focus on Wholehearted Leadership, employee engagement and Extreme Productivity to build and sell several, multimillion dollar technology companies, winning both Inc 500 and Best Place to Work awards along the way.

Kevin is also the author of several books including 15 Secrets Successful People Know About Time Management, Employee Engagement 2.0, Unlimited Clients, and the NY Times, Wall Street Journal and USA Today bestseller, We: How to Increase Performance and Profits Through Full Engagement, which was named one of the top leadership books in 2011 by 800-CEO-Read.

Kevin writes regularly as a contributor for, and has published over 100 articles for various publications on topics related to leadership, engagement and entrepreneurship. He delivers keynotes to audiences around the world.


"Kevin Kruse gives practical advice for leading in a world that will never be the same."

"Kevin Kruse has discovered gold. With his easy and entertaining writing style, Kevin will keep you amused, interested, and motivated to try new techniques that can improve both relationships and results. Read this book."

"This book teaches leaders how to reach new levels of success through transparency, vulnerability and even love."

"Great teams are led by positive leaders, who create positive cultures. Kevin Kruse shows us how to break free from daily distractions and negativity, so we can refocus on our mission and reconnect with our team members."

"This book is full of inspiring and practical solutions for leaders ready to try the unconventional to achieve the remarkable."
– MIKE McDERMENT, CEO, Freshbooks
Close (esc)


Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now