Applied Artificial Intelligence: A Handbook for Business Leaders

Product image 1Applied Artificial Intelligence: A Handbook for Business Leaders - Leadership Books
Product image 2Applied Artificial Intelligence: A Handbook for Business Leaders - Leadership Books

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***Selected as CES 2018 Top Technology Book of the Year ***"Artificial intelligence" is the buzz word of the day. You've no doubt read your fair share of media hype either proclaiming doom and gloom where robots seize our jobs or prophesying a new utopia where AI cures all our human problems. But what does it actually mean for your role as a business leader? Applied Artificial Intelligence is a practical guide for business leaders who are passionate about leveraging machine intelligence to enhance the productivity of their organizations and the quality of life in their communities. If you want to drive innovation by combining data, technology, design, and people to solve real problems at an enterprise scale, this is your playbook. This book does not overload you with details on debugging TensorFlow code nor bore you with generalizations about the future of humanity. Instead, we teach you how to lead successful AI initiatives by prioritizing the right opportunities, building a diverse team of experts, conducting strategic experiments, and consciously designing your solutions to benefit both your organization and society as a whole. This book is focused on helping you drive concrete business decisions through applications of artificial intelligence and machine learning. Written with the combined knowledge of three experts in the field, Applied Artificial Intelligence is the best practical guide for business leaders looking to get true value from the adoption of machine learning technology. If you have questions such as...
  • How do I distinguish true value from AI hype?
  • What are the best business use cases for AI established so far?
  • How do I identify the best business case for AI adoption and evaluate opportunities?
  • Should I build or buy an AI platform?
  • How do I find and recruit top AI talent for my enterprise?
  • How will bringing AI into my business increase revenue or decrease costs?
  • How can I facilitate AI adoption within my company?
    ...then this handbook provides you with answers.

ABOUT THE AUTHORS

Adelyn Zhou is a leader in the growth and technology sector who is passionate about the intersections of marketing, automation, and the future of work. She is recognized as a top influencer in marketing and artificial intelligence (AI) by publications including Forbes, Entrepreneur, Inc.,

Mariya Yao is the Chief Technology Officer of Metamaven, an AI company automating revenue growth for global companies, and Editor-In-Chief of TOPOTS, the largest publication and community for enterprise AI professionals.

Marlene Jia is a Founder of TOPBOTS, a digital publication and marketing firm focused on the strategy, design and marketing of automation technologies. Marlene launched and scaled go-to-market teams at multiple high-growth startups helping them reach their funding and exit goals. She graduated from Northwestern University for undergraduate and is committed to entrepreneurship, collaborative leadership, and technology.

REVIEWS

"A practical guide for business leaders who aim to leverage machine intelligence. Helps business executives drive innovation by combining data, technology, design and people to solve real problems."
CES (Consumer Electronics Show 2018)
"This excellent book provides a practical examination of how to harness disruptive technologies to achieve scalable and sustainable business success."
Steven Kuyan (NYU)
"A perfect primer for anyone looking to understand the enterprise implications for emerging AI technology - a must read for any business leader intending to stay ahead."
Alex Stein (Viacom)
"This book cuts the fluff and arms business leaders with exactly the right foundational knowledge to lead successful AI initiatives. Hands down the best playbook."
Jack Chua (Expedia)
"This book made me realize how little I actually knew about AI. Which is embarrassing because I live in the Silicon Valley which is AI Central."
Karen Cheng (Amazon Verified Review)
"This is a fantastic introduction for people trying to make sense of this emerging field, especially with the goal of applying it to their business endeavors. The authors have made a complex topic accessible, makes for a great reading on a plane flight to your next meeting."
Amit Garg (Amazon Verified Review)
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