Men, what do you crave most and how are your needs being satisfied? What Men Crave inspires confidence and infuses clarity in your self-awareness and self-control. You will be a greater advocate for the men you work with and those you work for as you become more and more, a genuine man of honor – the man you were created to be.
Women, this book reveals how to more fully understand the men you work with, and the man you married.
Based on scientific and biblical research, What Men Crave explores a man's RAH cravings (Respect, Admiration, and Honor) and how essential they are to his work. Receive the clarity you need, and the encouragement you desire to be the honorable man you were created to be. A straight-forward, and pragmatic exploration of what drives a man’s behaviors:
Discover the power of a man’s RAH cravings: Respect, Admiration, and Honor
Build confidence in your unique purpose and role in work and life
Gain insights into self-management and conflict resolution
Become more honorable while inspiring other men to do the same
"Nothing great will ever be achieved without great men, and men are great only if they are determined to be so." quoted from Charles de Gaulle
"All it takes for a contagious manly culture to form is for one genuine man to live out genuine manhood." quoted from Mansfield's Book of Manly Men by Stephen Mansfield
"I learned early on in SEAL training the value of teamwork, the need to rely on someone else to help you through the difficult tasks." quoted from Make Your Bed by Admiral William H. McRaven.
What Love and Respect (Eggerichs) and For Women Only (Feldhahn) did for marriages, What Men Crave will do for the workplace. Man's RAH cravings (Respect, Admiration, and Honor) are not only critical to his marriage, but they are also imperative to his work.
Bill Simpson is a business professional and a veteran pastor, halving his career between the marketplace and vocational ministry. He’s run his own company, worked for two Fortune 500 firms, pastored two churches, directed an international ministry team in Senegal, West Africa, launched a nonprofit, authored three previous books, and hosted a podcast. He holds a BS in engineering and an MA in theology. Bill and Tammy have been married since 1981 and live in Wilmington, NC.
I greatly appreciate how the author presented biblical truth regarding man’s inner needs and drive in a clear and “cliche-free” manner for those in the workplace.
- G Scott Pyles
"Hey, what's up with guys?" is the central question in Simpson's latest work. At the heart of the question is how God designed men and what this means in terms of job satisfaction, work performance and dealing with difficult people in the work place. Spoiler alert: Men want respect! This book puts that reality in a fresh, Biblically informed light. As in his earlier book, How To Ask God, the author's style is succinct and readable. There's a lot to digest here, but Simpson keeps it practical, relevant and well-grounded in God's word. I'm retired now but recognize the work-a-day challenges Simpson describes. I'd have benefitted from this book then and often find it eminently applicable in my daily relationships now.